Can't Teach This

"You’re a natural style-leader. You disrupt the norm. Your look is unique, distinct and strong. School is on, but you put style first.
 You don’t try hard, your cool is quiet."

BRAND : Nike

ART DIRECTION : Laura Wesson
PHOTOGRAPHY : Vitali Gelwich
COPY : Stephanie Wollenberg
PRODUCTION : Superlarge

Initial Sketches and Inspiration: