The Icons

Five iconic styles. An educational journey through G-Stars denim collection.

G-Star discovered their consumers weren't aware that their denim jeans fell into 5 key styles. They needed to educate their consumers without interrupting their shopping journey. Starting with the 5 styles as the entry point to the collection the consumer could select their fit and then shop the entire denim range whilst learning the key features of the style. 

CLIENT : G-Star

DESIGN : Laura Wesson